If the ads for this year's Super Bowl are any indication, men are tired of 'losing their manhood' and are looking for anything (to buy) in order to reclaim it.

In an ad for the Dodge Charger entitled, "Man's Last Stand", after listing all the things they do for their women like "I will put the seat down" and "I will watch your vampire tv shows with you", the narrator says "and because I do this, I will drive the car I want to drive."

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